get to know hi-lo
Source: Richelle Cripe Hi-Lo is a full-service communications and media relations firm based in Boulder, Colorado.
The name, Hi-Lo, reflects the clients we serve and the pillars we stand by.
Catalyze Change
We want to work with those who advocate for social progress. We look to the change-makers and bold voices whose work is moving our planet, society and economy forward in ways that generate a High impact.
Allow Access
We believe in spotlighting impact even when it comes from Lower budgets. Our model aims to offer an accessible fee structure in order to provide services to non-profits and small organizations who come to the table more limited. Working with Hi-Lo is an investment in supporting other mission-driven organizations.
Do Differently
Simply put, time is too precious and our world is too dynamic to do things the way they have always been done.
meet the team
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Laura brings over 12 years of experience in storytelling, PR, and marketing. She launched Hi-Lo during her MBA at CU Boulder’s Leeds School of Business, with an emphasis on serving purpose-driven clients. Laura began her career in the newsrooms of NBC News’ TODAY Show and eventually transitioned to work in PR and marketing. Today, she uses her expertise in PR to support broader social issues through compelling storytelling, a strong network of media contacts, and effective business strategies.When she’s not meeting with clients or at her computer, you can find her traveling, hiking with her dog (Cleo!), practicing and teaching yoga, strolling through the farmers market, cooking, and hosting epic dinner parties with friends.
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Minna Son is a strategist and program manager with experience designing and running initiatives across a variety of social and environmental issues. Working alongside a breadth of partners that range from non-profits, foundations and corporations, she works to deliver impactful strategies and creative campaigns that are human-centered and community-driven. Minna holds an MA in Media, Culture and Communications from New York University and a BA in Critical Visual Studies from Pratt Institute. Previously she’s worked in curatorial departments at MoMA and the Guggenheim Museum before joining NationSwell in 2016.
Join the team
Contact Hi-Lo directly about hiring opportunities.
